Consumer Insights Omnichannel 43% of CPG shoppers said they used search in their most recent shopping journey to become inspired, browse, or research. Appears In 3 mindset shifts CPG marketers should adopt to win today’s shoppers Related Data Consumer Insights Consumer Goods Omnichannel 96% of grocery shoppers who have not used an online grocery service say they would look first to a brick-and-mortar retailer for home delivery, and 85% say they would select a store they already visit. Consumer Insights Consumer Goods Omnichannel The features they say they’d value most are the ability to build a digital shopping list and having ways to compare prices. Consumer Insights Consumer Goods Omnichannel 4% Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning Consumer Insights Consumer Goods Omnichannel 66% of those early adopters use voice assistants weekly — or even more frequently — for grocery planning. Consumer Insights Consumer Goods Omnichannel 75% of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery. Consumer Insights Consumer Goods Omnichannel 42% Only 42% of people who’ve shopped online for groceries once in the past 12 months say that the experience saves them time versus shopping in a store. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed