of U.S. holiday shoppers over 18 use three or more channels.

of shoppers say that they used online video while actually shopping in store.

of people say that they’ve discovered new products and brands via YouTube.

of shoppers say online video has given them ideas and inspiration for their purchases.

of people say they typically switch between online search and video when researching products to buy.

of shoppers said they’re open to learning about products on YouTube from brands.