More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.

Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base: Skin care: US n=608; Baby care: US n=606; Pet food: US n=601)

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76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

Searches for “shopping near me” have grown over 200% in the past two years.

March 2018 Google Data

Mobile searches for “online shopping” have grown 180% in the past two years.

March 2018 Google Data