More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.

Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base: Skin care: US n=608; Baby care: US n=606; Pet food: US n=601)

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of CPG shoppers searched multiple times throughout their purchase journey.

2017 Google/Purchased

CPG shoppers who used search said that search engines influenced their purchase decisions.

2017 Google/Purchased