Consumer Insights Retail Omnichannel

CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Related Data

Search Consumer Insights Consumer Goods
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

Google/Ipsos
Search Consumer Insights Consumer Goods
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

Google/Ipsos
Search Consumer Insights Consumer Goods

46% of shoppers surveyed confirm inventory online before going to store.

Google/Ipsos
Search Consumer Insights Consumer Goods

59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.

Google/Ipsos
Search Consumer Insights Consumer Goods
70%

of shoppers surveyed say the ability to shop in person/in a store is important when deciding which brand or retailer to buy from.

Google/Ipsos