CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base - first session, first search: Skin care: US n=478; Baby care: US n=480; Pet food: US n=454)

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76

of U.S. holiday shoppers over 18 use three or more channels.

Nov. 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos
67

of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

January 2018 Google/Ipsos Connect
25

of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.

Dec. 2017 Google/Deloitte