CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base - first session, first search: Skin care: US n=478; Baby care: US n=480; Pet food: US n=454)

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75

of shoppers said they used search early in their process.

September 2017 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos

of consumers say they were interested in seeing personalized content when shopping.

December 2017 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos