Consumer Insights Retail Omnichannel

CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Related Data

Consumer Insights Retail Omnichannel
76%

of U.S. holiday shoppers over 18 use three or more channels.

Google/Ipsos
Consumer Insights Retail Omnichannel

of shoppers say that they used online video while actually shopping in store.

Google/Ipsos
Consumer Insights Retail Omnichannel

of people say that they’ve discovered new products and brands via YouTube.

Google/Magid Advisors
Consumer Insights Retail Omnichannel

of shoppers say online video has given them ideas and inspiration for their purchases.

Google/Ipsos
Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos
Consumer Insights Retail Omnichannel

Searches for “gifts for dad” have grown +80% in the past two years.

Google/Ipsos