CPG shoppers used search engines for research, planning, and shopping during their purchase journeys.

Google/Purchase, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base Skin care: US n=572, Baby care: US: n=563, Base: Pet food: US n=536)

Tags

Related Data

75

of shoppers said they used search early in their process.

September 2017 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos

of consumers say they were interested in seeing personalized content when shopping.

December 2017 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos