Mobile searches for “shampoo for ___” have grown 90% in the past two years. Tags Consumer Insights Retail Omnichannel Appears In What’s perfect for me? How CPG shoppers are making the best choice Related Content Ask a researcher: What does ‘best’ really mean? 3 YouTube creators explore the shopping trends inspiring today’s consumers Consumers in the Age of Assistance Related Data 76 of U.S. holiday shoppers over 18 use three or more channels. Consumer Insights Retail Omnichannel > 50 % of shoppers say that they used online video while actually shopping in store. Consumer Insights Retail Omnichannel > 90 % of people say that they’ve discovered new products and brands via YouTube. Consumer Insights Retail Omnichannel > 60 % of shoppers say online video has given them ideas and inspiration for their purchases. Consumer Insights Retail Omnichannel Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Video Consumer Insights Retail Searches for “gifts for dad” have grown +80% in the past two years. Consumer Insights Retail Omnichannel
