Consumer Insights Retail Omnichannel Mobile searches for “shampoo for ___” have grown 90% in the past two years. Appears In What’s perfect for me? How CPG shoppers are making the best choice Related Content Ask a researcher: What does ‘best’ really mean? 3 YouTube creators explore the shopping trends inspiring today’s consumers Consumers in the Age of Assistance Related Data Consumer Insights Retail Omnichannel 76% of U.S. holiday shoppers over 18 use three or more channels. Consumer Insights Retail Omnichannel > 50 % of shoppers say that they used online video while actually shopping in store. Consumer Insights Retail Omnichannel > 90 % of people say that they’ve discovered new products and brands via YouTube. Consumer Insights Retail Omnichannel > 60 % of shoppers say online video has given them ideas and inspiration for their purchases. Video Consumer Insights Retail Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Consumer Insights Retail Omnichannel Searches for “gifts for dad” have grown +80% in the past two years. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed