of U.S. holiday shoppers over 18 use three or more channels.

of shoppers say that they used online video while actually shopping in store.

of people say that they’ve discovered new products and brands via YouTube.

of shoppers say online video has given them ideas and inspiration for their purchases.

of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

of the time a shopper leaves a store without making a purchase, it’s because the item they wanted wasn’t in stock.