67

of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google / Ipsos Connect, Jan. 2018, Playbook Omnibus 2018, n=1,604 US online smartphone users, A18+

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Related Data

75

of shoppers said they used search early in their process.

September 2017 Google/Ipsos

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos

of consumers say they were interested in seeing personalized content when shopping.

December 2017 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos