47

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

Google Survey, U.S., "Cruises 2017", base n=1852 U.S. online consumers who have previously gone on a cruise, 2017.

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Related Data

36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright
57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright

Travel-related searches for "tonight" and "today" have grown over 150% on mobile, over the past two years.

June 2017 Google