Price, destination, entertainment, and dining options are among the leading considerations when people are choosing a cruise line.

Google Survey, U.S., "Cruises 2017", U.S., base n=929 U.S. online consumers who plan to go on a cruise in the future, 2017.


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of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

December 2017 Google/Phocuswright

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

December 2017 Google/Phocuswright

of cruisers consulted a cruise line's website during their decision-making process.

December 2017 Google Survey

of people who have been on a cruise booked their most recent trip online vs. 35% who did so through a travel agent.

December 2017 Google Survey

of U.S. travelers would consider an impulse trip based on a good hotel or flight deal.

2017 Google/Phocuswright