The percentage of Americans who have never cruised but plan to do so in the future (29%) exceeds the percentage of those who've cruised before and plan to do so again (26%).

Google Survey, "Cruises 2017", US, base n= 3510 U.S. online consumers who plan to go on a cruise in the future

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of U.S. travelers would pay more for more tailored information and experiences.

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travelers across countries are interested in using digital assistants to research or book travel.

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If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

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57

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

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Among consumers who have been on a cruise, 47% booked their most recent trip online vs. 35% who did so through a travel agent.

2017 Google