People interested in booking a future cruise say that pricing, destinations, entertainment, and dining options are among the leading components that would influence their choice of a cruise line.

Google Survey, "Cruises 2017", U.S., base n= 929 U.S. online consumers who plan to go on a cruise in the future.


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of U.S. travelers would pay more for more tailored information and experiences.

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travelers across countries are interested in using digital assistants to research or book travel.

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If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

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More than 60% of U.S. travelers would consider an impulse trip based on a good hotel or or flight deal.

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of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

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of cruisers consulted a cruise line's website during their decision-making process.

2017 Google