Cruise brands, destinations, and ports are among the most popular cruise-related search types conducted.

Google Search Data, U.S., Jan. 2016–April 2017.

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48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

December 2018 Google/Greenberg

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

December 2018 Google/Greenberg

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

December 2018 Google/Greenberg