Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.

Google Search Data, U.S., Jan. 2016–April 2017.

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of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.

June 2018 YouTube Analytics Data

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

March 2018 Google Data

Mobile searches for “best things to do” grew over 85% in the last two years.

March 2018 Google Data

Mobile searches for “events/attractions” plus “near me” have grown over 500% in the last two years.

March 2018 Google Data