of cruisers consulted a cruise line's website during their decision-making process.

Google Survey, "Cruises 2017", U.S., base n = 1842 U.S. online consumers who have gone on a cruise before.


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of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

travelers across countries are interested in using digital assistants to research or book travel.

2017 Google/Phocuswright

If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 36% would be likely to pay more for their services.

2017 Google/Phocuswright

More than 60% of U.S. travelers would consider an impulse trip based on a good hotel or or flight deal.

2017 Google/Phocuswright

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

2017 Google/Phocuswright

Among consumers who have been on a cruise, 47% booked their most recent trip online vs. 35% who did so through a travel agent.

2017 Google