33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google Marketing Leaders Study, North America, n=516 marketing and advertising media and technology executive decision-makers, Nov. 2017.

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Related Data

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

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61

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg
90

of leading marketers say personalization significantly contributes to business profitability.

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46

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies
61

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos