Data & Measurement Experience & Design Omnichannel
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Related Data

Data & Measurement Experience & Design Omnichannel

The average mobile page takes more than 15.3 seconds to fully load.

Google Research 01/15/18
Data & Measurement Experience & Design Omnichannel

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

Google/Verto
Data & Measurement Experience & Design Omnichannel
61%

of people expect brands to tailor experiences based on their preferences.

Google/Greenberg
Data & Measurement Experience & Design Omnichannel
90%

of leading marketers say personalization significantly contributes to business profitability.

Econsultancy and Google
Data & Measurement Experience & Design Omnichannel
46%

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

Google/Heart+Mind Strategies
Data & Measurement Experience & Design
63%

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

Google/MIT