The average car buyer used to visit five dealerships. Now, with online research, that number has dropped to two.

McKinsey Advanced Industries, "Innovating automotive retail", Feb. 2014, United States.; Google/TNS, Auto Shopper Study, 2016, United States. Consumer Barometer n=526.


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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

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of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

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Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

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When people need auto maintenance information quickly, the first place they turn is search.

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of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.

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of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

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