2.4X YoY increase in Google Hotel Ads referrals from smartphones.

Google Hotel Ads Data, U.S., Feb–April 2015 vs. 2016.

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of mobile travelers completed a booking after doing research on their smartphone, which is significantly higher than in 2016 (70%).

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of mobile business travelers have booked travel after doing research on their smartphone.

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of mobile travelers have called to book or to get more information after doing travel research on their smartphone, which is significantly higher than in 2016 (37%)

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