Apps Mobile Search Consumer Insights Retail Micro-Moments

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Related Data

Apps Mobile Search
60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Google/Ipsos
Apps Mobile Search

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data
Mobile Search Consumer Insights

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

Google
Mobile Search Consumer Insights

In the past two years, mobile searches for "product reviews" have grown over 35%.

Google
Mobile Search Consumer Insights

Search interest in "open now" has tripled in the past two years.

Google Trends
Mobile Search Consumer Insights

We've seen 1.5X more mobile searches ending with "to avoid" in the past two years.

Google