of dads go to YouTube for guidance on key parenting topics.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” n=3,206 U.S. respondents aged 18–54 who go online at least monthly, Sept. 2016.


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of dads watch YouTube at least monthly.

Sept. 2016. Google/Ipsos Connect

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Dads are more likely than moms to use YouTube to connect with their children.

September 2016 Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

September 2016 Google/Ipsos Connect

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

September 2016 Google/Ipsos Connect

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

September 2016 Google/Ipsos Connect