91

of dads watch YouTube at least monthly.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” n=813 U.S. dads aged 18–54 who go online at least monthly, Sept. 2016.

Tags

Related Data

80

of dads go to YouTube for guidance on key parenting topics.

September 2016 Google/Ipsos Connect

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

September 2016 YouTube

Dads are more likely than moms to use YouTube to connect with their children.

September 2016 Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

September 2016 Google/Ipsos Connect
72

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

September 2016 Google/Ipsos Connect
65

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

September 2016 Google/Ipsos Connect