Video Consumer Insights
91%

of dads watch YouTube at least monthly.

Related Data

Video Consumer Insights
80%

of dads go to YouTube for guidance on key parenting topics.

Google/Ipsos Connect
Video Consumer Insights Education

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

YouTube
Video

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect
Video

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
Video
72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect
Video
65%

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

Google/Ipsos Connect