Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect, U.S., YouTube Human Stories: Millennial Parents, n=1,027 respondents aged 21–34 who go online at least monthly, with children 18 years or younger living in their household, Sept. 2016.

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millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

September 2016 Google/Ipsos Connect
72

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

September 2016 Google/Ipsos Connect
65

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

September 2016 Google/Ipsos Connect
72

of millennial parents agree they use YouTube to make better purchases for their children.

September 2016 Google/Ipsos Connect

Dads watch YouTube more than moms to find parenting guidance.

September 2016 Google/Ipsos Connect
80

of dads go to YouTube for guidance on key parenting topics.

September 2016 Google/Ipsos Connect