Video Dads watch YouTube more than moms to find parenting guidance. Appears In What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube Related Data Video Dads are more likely than moms to use YouTube to connect with their children. Video 3 in 4 millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics. Video 72% of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world. Video 65% of millennial parents say they watch YouTube to share parts of their own childhood with their children. Video 72% of millennial parents agree they use YouTube to make better purchases for their children. Video Consumer Insights 80% of dads go to YouTube for guidance on key parenting topics.