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Dads watch YouTube more than moms to find parenting guidance.

Related Data

Video

Dads are more likely than moms to use YouTube to connect with their children.

Google/Ipsos Connect
Video

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Google/Ipsos Connect
Video
72%

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

Google/Ipsos Connect
Video
65%

of millennial parents say they watch YouTube to share parts of their own childhood with their children.

Google/Ipsos Connect
Video
72%

of millennial parents agree they use YouTube to make better purchases for their children.

Google/Ipsos Connect
Video Consumer Insights
80%

of dads go to YouTube for guidance on key parenting topics.

Google/Ipsos Connect