Dads watch YouTube more than moms to find parenting guidance.

Google/Ipsos Connect, Human Stories: Gen X and Millennial Parents, September 2016, US, n of 3,206 US respondents age 18-54 who go online at least monthly.

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Dads are more likely than moms to use YouTube to connect with their children.

Sept. 2016 Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

Sept. 2016 Google/Ipsos Connect
72

of millennial parents say they watch YouTube as a parent to stay “in-the-know” about their children’s world.

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65

of millennial parents say they watch YouTube as a parent to share parts of their own childhood with their child.

Sept. 2016 Google/Ipsos Connect
72

of YouTube millennial parents agree they use YouTube as a parent to make better purchases for their child.

Sept. 2016 Google/Ipsos Connect
74

of moms are open to videos by brands or companies on YouTube when seeking guidance across parenting topics.

Sept. 2016 Google/Ipsos Connect