of people say they look poorly on brands with mobile sites that are not designed for use on a smartphone.

of people say they won’t consider purchasing from a brand that has a poorly designed mobile site.

people say they can achieve the same goal on a brand’s mobile site as they can on its app.

of smartphone users do not have their favorite brand’s app installed.

of those who haven’t downloaded their favorite brand’s app have never considered downloading it.

of people didn’t know their favorite brand had an app.