Leading marketers are 72% more likely than the mainstream to strongly agree that they're investing in improving the quality and/or volume of the first-party data they capture.

Google/Econsultancy, "An Audience of Individuals", 2017


Related Data

40%+ of those interested in the topic of women’s rights are men.

February 2018 Google

In the last year, “me too” was searched in 196 different countries.

February 2018 Google