Data & Measurement Omnichannel

Leading marketers are 72% more likely than the mainstream to invest in quality and/or volume improvments of the first-party data they capture.

Related Data

Data & Measurement Experience & Design Omnichannel
33%

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

Bain/Google
Data & Measurement Experience & Design Omnichannel

The average mobile page takes more than 15.3 seconds to fully load.

Google Research 01/15/18
Data & Measurement Experience & Design Omnichannel

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

Google/Verto
Data & Measurement Experience & Design Omnichannel
61%

of people expect brands to tailor experiences based on their preferences.

Google/Greenberg
Data & Measurement Experience & Design Omnichannel
90%

of leading marketers say personalization significantly contributes to business profitability.

Econsultancy and Google
Consumer Insights Data & Measurement Micro-Moments
92%

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

Google/Econsultancy