Leading marketers are 72% more likely than the mainstream to invest in quality and/or volume improvments of the first-party data they capture.

Google/Econsultancy, "An Audience of Individuals", 2017

Tags

Related Data

33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto
61

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg
90

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google