72

of deal seekers use their mobile devices to shop or browse.

Google/ Ipsos, Omnichannel Holiday Study, U.S., Holiday Shoppers 18+ n=1092 Deal Seekers, Nov. 2017–Jan. 2018.

Tags

Download JPG

Related Data

Mobile searches related to “best Black Friday” have grown over 80% in the past two years.

March 2018 Google Data

More than 60% of deal seekers say they research before they buy.

January 2018 Google/Ipsos
66

of all holiday shopping last season was planned before purchase.

January 2018 Google/Ipsos
57

of shoppers say they look for helpful recommendations or suggestions for gifts.

January 2018 Google/Ipsos
49

of early-bird shoppers research before they buy to make the best decision.

January 2018 Google/Ipsos
62

of deal seekers research before they buy to make the best decision.

January 2018 Google/Ipsos