72

of deal seekers use their mobile devices to shop or browse.

Google/ Ipsos, Omnichannel Holiday Study, U.S., Holiday Shoppers 18+ n=1092 Deal Seekers, Nov. 2017–Jan. 2018.

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Related Data

93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos
83

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

February 2019 Google/Ipsos
93

93% of shoppers say they've used online resources.

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of shoppers say they shop for clothes exclusively online.

December 2018 Google/Ipsos
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of people say they buy groceries in-store only.

December 2018 Google/Ipsos
75

of shoppers bought sporting goods online in the first three quarters of 2017.

December 2018 Google/Ipsos