Consumer Insights Retail

Last year, about 20% of all December store traffic happened in the six days after Christmas.

Related Data

Consumer Insights Retail Experience & Design

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

Google/BCG
Consumer Insights Retail Experience & Design

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

Google/BCG
Search Consumer Insights Retail
93%

of shoppers say they have used online resources in the past week.

Google/Ipsos
Search Consumer Insights Retail
83%

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

Google/Ipsos
Search Consumer Insights Retail
93%

93% of shoppers say they've used online resources.

Google/Ipsos