Declining Searches Related to Auto Shopping:

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Google data, queries displayed include its close synonyms, ranked by volume in Jul. 2016, 2013-2016.

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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Google/Hyundai Motor America
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Jan. 2017 Google/comScore
70

of online auto shoppers are men

Jul. 2016 Google data
76

of luxury auto shoppers are menĀ 

Jul. 2016 Google data

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google