Declining searches related to auto shopping

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Google Data, Queries displayed include its close synonyms, ranked by volume in July 2016, 2013–2016.

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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai

growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

September 2017 Google Data
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

January 2017 Google/comScore
70

of online auto shoppers are men.

July 2016 Google Data
76

of luxury auto shoppers are men. 

July 2016 Google Data