Search Consumer Insights Automotive Retail

Declining searches related to auto shopping

declining-searches-related-auto-shopping SVG

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While car sales today start online, more than 95% of purchases still happen at the dealership.

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growth in mobile searches for "__ for me" in the past two years.

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brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

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Search Consumer Insights Automotive
95%

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

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70%

of online auto shoppers are men.

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76%

of luxury auto shoppers are men. 

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