50%+ of online investors don’t have a brand in mind when they start looking.

The Boston Consulting Group/Google, “Online to Offline Investor Journey,” U.S., n=431, Sept. 2017.

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Related Data

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

September 2017 Google Data

Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

September 2017 The Boston Consulting Group/Google
86

of potential investors spend more than an hour researching online.

September 2017 The Boston Consulting Group/Google

investors prefer to open an account in-person, over the phone, or in a branch.

September 2017 The Boston Consulting Group/Google

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data