50%+ of online investors don’t have a brand in mind when they start looking.

The Boston Consulting Group/Google, “Online to Offline Investor Journey,” U.S., n=431, Sept. 2017.

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Related Data

Investing and stock-related app searches such as "penny stock trading app," "home advisor app," and "investments app" have grown 115% YoY.  

Sept. 2017 Google
86

of potential investors spend more than an hour researching online.

September 2017 The Boston Consulting Group/Google

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data

In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

Dec. 2016 Google