Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

The Boston Consulting Group/Google, “Online to Offline Investor Journey,” U.S., n=431, Sept. 2017.

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Related Data

Investing and stock-related app searches such as "penny stock trading app," "home advisor app," and "investments app" have grown 115% YoY.  

Sept. 2017 Google

Searches for parenting/family-related apps such as "allowance and chores app for kids" and "brushing teeth app for kids free" have grown 65% YoY.

Sept. 2017 Google

50%+ of online investors don’t have a brand in mind when they start looking.

September 2017 The Boston Consulting Group/Google
86

of potential investors spend more than an hour researching online.

September 2017 The Boston Consulting Group/Google

49% YoY growth in baby-related how-to searches on mobile.

Apr. 2015 Google Data

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data