95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Google/comScore, U.S., "Automotive Shopper Study," n=3,165 consumers 18+ who purchased a vehicle in the past three months, Jan. 2017.

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of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

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