Search Consumer Insights Omnichannel
50%

of shoppers keep some sort of digital list, via smartphone, laptop, app, or digital assistant.

Related Data

Search Consumer Insights Omnichannel

While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

Google/Greenberg
Search Consumer Insights Omnichannel

Mobile searches for “track” + “package” have grown by over 120% in the past two years.

Google Data
Search Consumer Insights Omnichannel

Mobile searches for “24/7” + “customer service” have grown over 400% in the last two years.

Google Data
Search Consumer Insights Omnichannel
88%

of people are more favorable to brands that provide information along every stage of their journey.

Google/Greenberg
Search Consumer Insights Omnichannel
80%

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

Google/Ipsos
Search Consumer Insights Omnichannel

shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

Google/Ipsos