of shoppers keep some sort of digital list, via smartphone, laptop, app, or digital assistant.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613, online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017.


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Related Data

While over 60% of people expect brands to give consumers the information they need when they need it, less than half of them feel that brands are delivering.

March 2018 Google/Greenberg

Mobile searches for “track” + “package” have grown by over 120% in the past two years.

March 2018 Google Data

Mobile searches for “24/7” + “customer service” have grown over 400% in the last two years.

March 2018 Google Data

of people are more favorable to brands that provide information along every stage of their journey.

March 2018 Google/Greenberg

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

January 2018 Google/Ipsos

shoppers are not certain of the brand they want to buy when they begin looking for information online via their smartphones.

January 2018 Google/Ipsos