The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.

Google Data, U.S./Italy/Japan/Korea, Comparison to average VTR for all TrueView ads from brands in the e-commerce category, Nov.–Dec. 2017.

Tags

Related Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data
80

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.

June 2018 YouTube Analytics Data

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos