The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.

Google Data, U.S./Italy/Japan/Korea, Comparison to average VTR for all TrueView ads from brands in the e-commerce category, Nov.–Dec. 2017.


Related Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.

June 2018 YouTube Analytics Data

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data