The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.

Google Data, U.S./Italy/Japan/Korea, Comparison to average VTR for all TrueView ads from brands in the e-commerce category, Nov.–Dec. 2017.

Tags

Download JPG

Related Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

say digital video helps them learn new things or reduce stress.

August 2018 Google/Magid Advisors

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

August 2018 Google/Magid Advisors

people feel empowered, motivated, or confident after learning something new from a YouTube video.

August 2018 Google/Magid Advisors
80

of people say they typically switch between online search and video when researching products to buy.

August 2018 Google/Magid Advisors