The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.

Google Data, U.S./Italy/Japan/Korea, Comparison to average VTR for all TrueView ads from brands in the e-commerce category, Nov.–Dec. 2017.

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increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

June 2019 Google/BCG

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data