The majority of ethnically diverse YouTube viewers use the platform at least once a day.

Nielsen/YouTube, “Multicultural YouTube Users,” U.S., n of 2,042 monthly YouTube users 13+, Nielsen defines ethnic diversity via declared ethnicity in survey. July 2017.


Related Data

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google

Viewers turn to YouTube how-to and learning content, not just entertainment.

October 2017 2and2/Google