Watch time of "does it work" videos grew by more than 11X in the past two years.

YouTube Data, U.S., Classification "does it work" videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017

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Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Hyundai
62

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

August 2017 Google/Peerless Insights
44

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

August 2017 Google/Peerless Insights
58

of those who regularly use a voice-activated speaker say they create or manage shopping lists at least once a week.

August 2017 Google/Peerless Insights
52

of those who own a voice-activated speaker would like to receive info about deals, sales, and promotions from brands.

August 2017 Google/Peerless Insights

Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years.

June 2017 Google