Watch time of "does it work" videos grew by more than 11X in the past two years.

YouTube Data, U.S., Classification "does it work" videos were based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.-June 2015 and 2017

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While car sales today start online, more than 95% of purchases still happen at the dealership.

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Mobile watch time of YouTube videos with "ideas" in the title have grown over 135% in the past two years.

September 2017 YouTube Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data
62

of those who regularly use a voice-activated speaker say they are likely to buy something through their voice-activated speaker in the next month.

August 2017 Google/Peerless Insights
44

of those who regularly use a voice-activated speaker say they order products they need like groceries, household items, etc., at least once a week.

August 2017 Google/Peerless Insights