YouTube Internal Data, Global, Classification as soccer "Drills, Skills, or Practice" videos was based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, 2014 vs. 2017.

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YouTube videos featuring superstar soccer players, such as Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all increased over 80%.

December 2017 YouTube Internal Data

Videos about Lionel Messi were 10X greater than watch time for videos about reigning NBA MVP Russell Westbrook

December 2017 YouTube Internal Data

There has been a 9X increase in watch time for highlight videos since the 2014 World Cup.

December 2017 YouTube Internal Data

Watch time of soccer recap videos has more than doubled in the past two years.

December 2017 YouTube Internal Data

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

April 2018 Google/Ipsos

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

April 2018 Google/Ipsos