YouTube users are more likely to have a college degree compared to the general population.

Google-commissioned Nielsen study, “Reach Among Persons 18+ for Income and Education Market Breaks,” Nielsen Total Media Fusion, April 2016.

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100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos
Lean in mode: Learning how to do something, finding info, researching a purchase, exploring a passion, getting ideas. Lean back mode: Entertaining ourselves, relaxing, killing time
December 2017 Google/Ipsos