Video Experience & Design Relevant video ads get 3X the attention compared to the average video ad. Appears In Why data-inspired creativity is the future of effective marketing The definition of relevance has changed. Here’s how to address it Related Content How to personalize your creative at scale When it comes to video ad creative, how much should you customize? 6 creative directors share how deeper audience insights spark better storytelling AI and machine learning get us one step closer to relevance at scale Related Data Video Experience & Design Brand metric lifts for intent-based targeting compared to demographic-based targeting alone Video Retail Travel 100% more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months. Video > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. Video > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. Video 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” Video > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years.