Brand metric lifts for intent-based targeting compared to demographic-based targeting alone

Google Brand Lift Targeting Analysis, Global, Smartphone, numbers shown represent relative difference between additive lifts of intent targeted and demo targeted campaigns, i.e., the former had Brand Awareness lift 1.5x the latter, Oct. 2016–March 2017.


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Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.

December 2017 Google Data

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

of video viewing sessions capture people's attention

December 2017 Google/Ipsos