Kate Spade’s YouTube Analytics Data, Global, Jan.–Sep. 2017 vs. Jan.–Sep. 2016.

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increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

June 2017 YouTube
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of the top 200 beauty videos on YouTube were made by creators (vs. branded or professional content).

May 2017 Nielsen/Carat/YouTube

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

April 2015 Google/Ipsos Connect

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data