89

of marketers say that they are building teams that solve for end-to-end customer experiences across channels and devices.

Econsultancy and Google, Marketing and Measurement Survey, n=514 marketing and measurement executives at North American companies with over $250M in revenues, March 2017.

Tags

Related Data

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys
61

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg
90

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto
46

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies