86

of CMOs and senior marketing executives believe they'll own the full end-to-end customer experience by 2020.

The Economist Intelligence Unit, “The path to 2020: Marketers seize the customer experience,” base: 499 chief marketing officers (CMOs) and senior marketing executives, global, 2016.

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of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

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The average mobile page takes more than 15.3 seconds to fully load.

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High-value travelers make an annual average of 7 airline bookings.

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87

of high-value travelers have status with at least 1 airline or hotel brand.

June 2018 Google/Greenberg