Experience & Design
86%

of CMOs and senior marketing executives believe they'll own the full end-to-end customer experience by 2020.

Related Data

Consumer Insights Retail Experience & Design

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

Google/BCG
Consumer Insights Retail Experience & Design

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

Google/BCG
Video Automotive Experience & Design

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

Google Data
Video Automotive Experience & Design
92%

of car buyers research online before they buy.

Google/Kantar TNS
Video Automotive Experience & Design
64%

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

Google/Kantar TNS