86

of CMOs and senior marketing executives believe they'll own the full end-to-end customer experience by 2020.

The Economist Intelligence Unit, “The path to 2020: Marketers seize the customer experience,” base: 499 chief marketing officers (CMOs) and senior marketing executives, global, 2016.

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January 2017 Google

40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

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