66

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Google/MIT TR, Global, Technology Review Insights, ML Leaders and Laggards, Leaders (n=186) defined as >15% increase in revenue OR 15+ point market share increase, Laggards (n=176) defined as <0% growth in revenue OR <0 point market share, 2018.

Tags

Download JPG

Related Data

33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18
63

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

October 2018 Google/MIT

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

October 2018 Google/MIT