The time women spent watching entrepreneurial videos on YouTube more than doubled YoY.

YouTube Data, Global; classification as Entrepreneurial videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2015 and Jan.–Dec. 2016.


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With over 67 million collective views, the “I tried following...” video trend was the first viral beauty challenge of 2018.

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The “I tried following…” makeup tutorial trend has inspired more than 2,100 uploads from creators both within and outside of the beauty community.

April 2018 YouTube Internal Data

Cleaning and organizing videos acquired over 212 million views and 5,600 new uploads in just three months.

April 2018 YouTube Internal Data

Face-reveal videos experience a 31X increase in average monthly uploads between between 2014 and 2018.

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BookTuber video viewership is up 40% in 2018 from the same time period in 2017.

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YouTube has over 1 billion views of learning-related videos every day.

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