Mobile Consumer Insights

51% of smartphone users have purchased from a company/brand other than the one they intended to because the information provided was useful.

Related Data

Mobile Search Consumer Insights

mobile users conduct a search on their device to get a better idea of what to buy.

Google/Ipsos
Mobile Search Consumer Insights

Mobile searches for “best place to buy” have grown by over 70% in the past two years.

Google
Mobile Consumer Insights

Nearly half of mobile users have purchased from another brand than the one they intended, because they received information relevant to their current situation.

Google/Ipsos
Mobile Consumer Insights Omnichannel

Shoppers go online first in over 60% of shopping occasions.

Google/Ipsos
Mobile Consumer Insights Omnichannel

Half of shoppers that went in-store first went online after.

Google/Ipsos
Mobile Consumer Insights
61%

of online purchases were made on smartphone, an increase of more than 27% YOY.

Google/Ipsos