Google Data, U.S., Classification as “everything you need to know” videos based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–June 2015 vs. Jan.–June 2017.

Tags

Related Data

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube