The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise.

Google Internal Data, U.K., YOY growth, 2017 vs. 2018.


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Related Data

Between 2017 and 2018, there has been a 14% increase in global search queries using the term “business casual.”

2018 Google Data

Between 2017 and 2018, “business casual” became the most searched-for phrase with the word “casual” in the query.

2018 Google Data

In France, there has been a 127% increase in searches for smart casual menswear.

2018 Google Data