The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise.

Google Internal Data, U.S., YOY growth, 2017 vs. 2018.


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Related Data

Between 2017 and 2018, there has been a 14% increase in global search queries using the term “business casual.”

2018 Google Data

Between 2017 and 2018, “business casual” became the most searched-for phrase with the word “casual” in the query.

2018 Google Data

In France, there has been a 127% increase in searches for smart casual menswear.

2018 Google Data