FCA established that the video campaign drew more than 50,000 visitors to its Jeep dealerships in just a six-week period.

Fiat Chrysler Automobiles Campaign Data, U.S., May 2017–July 2018.

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Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data
92

of car buyers research online before they buy.

December 2018 Google/Kantar TNS
64

of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.

December 2018 Google/Kantar TNS

Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.

December 2018 Pixability/Google
73

of brand-owned videos are under one minute long.

December 2018 Pixability/Google
64

of creator videos are over 10 minutes long.

December 2018 Pixability/Google